[SPEC PROJECT]
A handcrafted reinterpretation of a brand’s content.
This speculative project reimagines a DEMOBAZA brand video through a tactile, multi-layered visual process that blends technology and physical materials. The goal was to evoke DEMOBAZA’s raw, futuristic aesthetic by combining digital generative art with analog techniques.
DEMOBAZAProcess Overview:
Selected and exported specific frames from an official DEMOBAZA video
Transformed each frame into generative digital artworks using custom code
Used a pen plotter to draw the frames onto transparent paper, creating unique, layered textures
Printed the DEMOBAZA logo on thermal paper and manually composed each scene
Assembled and scanned all elements to create a transparent depth effect
Rebuilt the frames into a short looped animation
The result is a short video loop that retains the original energy of the brand
while introducing a new visual language, mechanical and organic, digital and physical, controlled and chaotic.
Michele Merlo